I'd rather work at somewhere with a 0.9x salary with a healthy culture and work life balance and a product I'm excited about than a place with none of those that pays 1.1x salary.
I don't think I'm in the minority of that either. That's not to say salary doesn't matter -- it's very important because given two places I'm equally interested in, I'll pretty much exclusively choose based on compensation.
That seems reasonable, but the compensation ranges I've been seeing aren't 0.9-1.1 x a reference salary, they seem to range from 0.3x (crappy consulting) -3x (HFT) the compensation of a mid-range FAANG position. With that kind of variation, it's very possible that compensation differences could overwhelm a normal sized difference in culture quality.
I don't think I'm in the minority of that either. That's not to say salary doesn't matter -- it's very important because given two places I'm equally interested in, I'll pretty much exclusively choose based on compensation.