What a branding disaster, tack on the name of reliable series of crafts to a fly...

		iknowalot on Nov 10, 2019 \| parent \| context \| favorite \| on: Why the Boeing 737 will never take the place of th... What a branding disaster, tack on the name of reliable series of crafts to a flying suicide machine and destroy the whole line. I'm sure many customers will avoid 737s in general due to confusion.

Branding is like leverage. There's a downside that goes with the upside.