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> Following what your competitor is doing has not historically been a winning strategy in tech

There is a long history of tech companies copying competitors and taking over markets by executing better



You had me until you said "executing better" :-)

Somewhat more seriously, I'm wondering if there has been a single adjacent market that Google has tried to enter and executed better than any existing player, much less the leader in the space.


But other than browsers, mobile phone operating systems, ads, email, search, collaboration software, machine translation systems, mapping, ML hardware, internet video, identity providing, web analytics, autonomous driving, and virtual assistants, what products have the Romans ever executed well on?




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