> when you offer multiple plans for a service, the cheapest plan’s customers tends to require the most support.
True in my experience.
> So it’s not that cheap people require more support. It’s that people who require more support are more likely to make their decision based on price alone.
The reason is simple. Cheapest plans attract people who are just starting out and don't know what they are doing.
And in turn those plans attract them because they don't require the greater X or Y or Z of the more expensive plans. They're not at that point yet.
True in my experience.
> So it’s not that cheap people require more support. It’s that people who require more support are more likely to make their decision based on price alone.
The reason is simple. Cheapest plans attract people who are just starting out and don't know what they are doing.
And in turn those plans attract them because they don't require the greater X or Y or Z of the more expensive plans. They're not at that point yet.