Unfortunately, the market works in such a way that unless you build a mechanism for people to pay a reasonable price for a game at launch (see Steam vs Piracy), then you lose out. Example: http://www.escapistmagazine.com/news/view/114391-Valves-Gabe...

Even a trial run, like pay $5 and watch S03E01, would be a really great test to see if the market is telling the truth here. (But the availability could NOT lag behind HBOGo or broadcast, it'd have to be simultaneous.)