Cowen is talking about major/radical innovation, not iterative/incremental change. Yes, a microwave is significant if you have only ever used a stove. But going from a live fireplace to the other technology he mentions is a major change.
>> Yes, a microwave is significant if you have only ever used a stove. But going from a live fireplace to the other technology he mentions is a major change.
I would argue that the microwave oven is a significant innovation because it's not based on burning fuel -- wood or gas -- as was done in previous stoves.