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I'm glad that Open Rates are going down.

I don't want your sales-funnel emails full of doublespeak and marketing buzzwords.

You think your email is full of helpful info about your product but it's not. It's just spam.



Except that's not the only use for mass e-mail.

I have over 120,000 developers who subscribe to my e-mail newsletters and I suspect most subscribers would not consider them "Promotions." Hopefully those who care to read every week will drag them back into the main inbox but I imagine some will fall by the wayside. (Not that I'm panicking, I'm not noticing much of a/any drop in open rates at all.)


Or maybe their email is full of helpful info about their product... But I don't give a damn about their product.




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