>Lots of business research says this is not true, and in fact, the opposite.
I just named an example that makes very obvious sense to a bunch of people even without evidence (though I'm sure Cayenne sale numbers would back it if I had to). You allude to "a lot of research" claiming the opposite. Care to share said research?
Your example of VW being popular is an example of absolute market position and is entirely irrelevant to debate as to whether its easier to move from the low end of the market t the top or vice versa.
I just named an example that makes very obvious sense to a bunch of people even without evidence (though I'm sure Cayenne sale numbers would back it if I had to). You allude to "a lot of research" claiming the opposite. Care to share said research?
Your example of VW being popular is an example of absolute market position and is entirely irrelevant to debate as to whether its easier to move from the low end of the market t the top or vice versa.